Colours and Fonts
Our Brand Colours
Here you will find our Brand Colours. The Arts Society Purple is our core colour. Your Society is provided with the Purple and white logos as a society. The secondary colours are The Arts Society Blue, Pink and Grey.
If you wish to be provided with logos featuring the secondary colours you will have the email us and request a new logo with the design team . Please email enquiries@theartssociety.org with your enquiry.
The Arts Society Purple
C80 M100 Y35 K40
R66 G27 B72
Pantone 669C
#421c48
The Arts Society Grey
C15 M15 Y10 K10
R206 G201 B206
Pantone 665 C
#cec9ce
The Arts Society Pink
C0 M100 Y30 K0
R230 G0 B100
Pantone 213 C
#e50064
The Arts Society Blue
C80 M0 Y5 K20
R0 G151 B193
Pantone 2995 C
#0097c1
Our Brand Fonts
Our typefaces are News Plantin and Gotham when using design applications like Adobe.
The brand guidelines detail when and how the fonts should be used, but as a rule of thumb:
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Gotham Thin or Gotham Medium can be used for headings, and should always be in uppercase
-
Gotham Medium or News Plantin Bold can be used for secondary titles
-
News Plantin Regular and Italic are used for body copy
When Gotham and News Plantin are not available, please use Times New Roman to replace News Plantin, and Verdana to replace Gotham.