Colours and Fonts
Our Brand Colours
Here you will find our Print & Digital Brand Colours. The Arts Society Purple is our core colour. Your Society is provided with the purple and white logos as a Society. The secondary colours are The Arts Society Blue, Pink and Grey.
If you wish to be provided with logos featuring the secondary colours, please request a new logo with the design team via our form.
The Arts Society Purple
Print: C80 M97 Y0 K45 Digital: R63 G42 B86
Print: #4C335D Digital: #3F2A56
The Arts Society Grey
Print: C19 M22 Y0 K0 Digital: R198 G188 B208
Print: #C7BBCE Digital: #C6BCD0
The Arts Society Pink
Print: C6 M100 Y27 K0 Digital: R226 G17 B113
Print: #E01271 Digital: #E21171
The Arts Society Blue
Print: C79 M3 Y0 K0 Digital: R0 G169 B224
Print: #00B1E2 Digital: #00A9E0
Our Brand Fonts
Our typefaces are News Plantin and Gotham when using design applications like Adobe.
The brand guidelines detail when and how the fonts should be used, but as a rule of thumb:
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Gotham Thin or Gotham Medium can be used for headings, and should always be in uppercase
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Gotham Medium or News Plantin Bold can be used for secondary titles
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News Plantin Regular and Italic are used for body copy
When Gotham and News Plantin are not available, please use Times New Roman to replace News Plantin and Verdana to replace Gotham.